About

Company
Aviation Strategy Group (ASG) is an aviation advisory group offering air transport companies around the world a comprehensive range of services from strategic development and business design through to implementation, management and control.

Staff
ASG’s staff and partners, collectively and individually, have an unrivalled expertise and track record across all aspects of aviation. Our project experience enables us to successfully deliver to time and budget contraints; whether for a specialized project (where a client may not have the relevant skillset) or a major commercial review or restructuring program.

Capabilities
ASG's collective expertise and specialized knowledge allow us to offer unique insights & perspectives across a wide array of operational and managerial aviation issues. Our hands-on experience also ensures exceptional project oversight, management & methodologies are employed, to provide timely & actionable results.
Previous Projects
Airline branding & livery
In association with branding firm MBLM, provided airline-related expertise for several airline ...
Pluna | commercial plan
Review the Pluna commercial plan, including validating revenue & cost forecasts.
Bilaterals & gov’nt lobbying
A government relations strategy to challenge proposed changes to existing bi-lateral air ...
LCC start-up business case
LCC start-up business plan & investor guidance (including 5 year revenue and ...
Shuttle product strategy
Assessment of key drivers of customer loyalty and identification of corresponding product ...
Varig | bankruptcy exit plan
Prior to submission to the courts, evaluate & review the proposed post-bankruptcy ...
Alliance | market research
Research to test advertising, brand & messaging awareness of the various global ...